About us – Momschoice New

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SOME WORDS ABOUT US

Well-coordinated teamwork speaks About Us

Who We are

PFL Food Pvt Ltd is one of India’s fastest-growing food products manufacturing companies. The company traces its roots back to 1905 when a young farmer set up a tiny vermicelli-making shop. He called the young company Hand Brand. Today Hand Brand vermicelli products are available in every nook and corner of the country.

Our Product

The product portfolio of Mom’s Choice extends beyond vermicelli. Pasta, Noodles, Whole wheat vermicelli, desserts, and sauces are among the few product lines sold in more than five Indian states.

PFL Food has a strong line-up of unique products to be introduced throughout 2021.

About Mom's Choice

The company has two mainstay brands; Hand Brand that has been around since 1905 and Mom’s Choice, founded in 1998. PFL Food has grown Mom’s Choice into a market-leader in several states and ensured that the rich heritage of Hand Brand is made known to a new generation of youth and millennials.

The primary food products sold under the brands ‘Mom’s Choice’ and ‘Hand Brand’ are Vermicelli, Noodles and Pasta. The long-cut vermicelli and noodles are made from all-purpose flour, whereas the pasta and short vermicelli are prepared using wheat semolina. Both long-cut and short vermicelli can be used to create sweet as well as savoury dishes.

Our Team

Chairman

Rajgopal Nogja

He is also a Founder CEO of N Combinator. Rajgopal has managed biggest Infrastructure and Real Estate companies in India and Europe, Stressed Assets, Multiple Start-ups in IT, Hospitality & Education, over 25 years in Corporate World! Before starting his Entrepreneurial Journey in 2018, Rajgopal was ‘Group CEO’ of HCC Group moving up corporate ladder from Youngest GM in 2002 at age of 30 to HCC Infotech CEO in 2004, Lavasa CEO in 2007 & Managing Director of Steiner AG, Switzerland to moving up as ‘HCC Group CEO’. Since 2018, Rajgopal has been pursuing his entrepreneurial adventure through strategic JV’s in Stressed Assets, Start Ups, Real Estate Development and Education, and is currently involved in turning around and developing more than a dozen cross-sectoral assets.

CEO

Nitin Ojha

While Managing Head Office of the company Nitin puts his main focus on Sales and Marketing of the company while growing network of partners for the company. He has accumulated immense experience throughout his career across industries as diverse as banking and financial markets to travel and tourism. He is always raring to go and is ambitious to build PFL Food into an FMCG company synonymous with quality food products and 'Mom's Choice' into a household brand across the country.